Acer Swift 7
#DareToBeSwift

#DareToBeSwift promoted the new ultra-slim Acer Swift 7, collaborating with world-class ballet dancers and performers from the U.S. We Are Social Shanghai created three short films that showcased how the power, elegance, and flow of ballet dancers’ movements resonated with the features of the Acer Swift 7. I art directed and captured the stills on-set in between takes that were used across press releases, social, and promotional efforts.

 
 

STILLS

 

CREDITS

CLIENT → Acer

AGENCY → We Are Social (Shanghai & New York)

ROLE → Art Direction / Photography

DIRECTOR → Steven Weinzierl

HEAD OF CONTENT → Stephanie Levy

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Armand de Brignac