While at Monks (formerly Media.Monks), I helped oversee the concept, art / motion direction, and design for WhatsApp’s ongoing suite of evergreen content across the brand’s social platforms. Content covered everything from touting the latest product updates to spotlighting important features surrounding user privacy and encryption.

Leveraging WhatsApp’s flexible design identity and modular grid system, we leaned into the brand’s minimalist UI and native features to inform our storytelling and strengthen brand awareness across social platforms. Below is a snapshot of some of the content.