Away x Flour Shop
How do we satiate Away travelers’ growing appetite to traverse the globe with bigger, brighter, bolder luggage? By partnering with the loudest bakery in town, The Flour Shop, of course! Working alongside the award-winning bakery, we showed people how travel can color their perspectives of the world around them. The world is vibrant. Get out there and get Away.
Every purchase came with a pack of specially designed vinyl stickers. So naturally, I had to stick ‘em everywhere.
The collection was one of Away’s most successful product launches to date and sold out within minutes of going live—sending the internet and social media into a frenzy as people hurried to secure their favorite colors and sizes. No more second guessing at the luggage carousel!
CREDITS
CLIENT → Away
ROLE → Art Direction / Design / Motion Graphics
PHOTOGRAPHER → Jamie Chung
PRODUCER → Gabrielle Nicoletti
SET DESIGN → Anna Surbatovich
PRESS → Hypebae / Travel & Leisure / Cosmopolitan / People / Observer